June 2010
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Frank Chimero: Ah, Helvetica, that typeface, that... →
Ah, Helvetica, that typeface, that subject of idle modernist worship, the most generic thing to ever elicit such strong emotional responses. Typographic tofu! All heil Max Miedinger! Pray towards Switzerland! Thank you, Helvetica!
Then came Helvetica Neue, son of Helvetica, the sequel to the…
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